BBC Radio Leicester interview on role of social media in UK election

I was interviewed for a short piece on the role of social media in the forthcoming UK General Election, which featured on the BBC Radio Leicester breakfast show with Jim Davis and Jo Hayward this morning.

The segment can be found here (about the 1 hour 10 minutes mark)

http://www.bbc.co.uk/programmes/p02md2mm

The segment also featured in Jonathan Lampon’s mid-morning show (guess hosted by Ben Jackson).

It can be found here (about the 14 minute mark):

http://www.bbc.co.uk/programmes/p02md2n6